TJ TOYOTA OF POTSDAM JOINS MARKETING EFFORTS AT THE ADIRONDACK INTERNATIONAL SPEEDWAY

New Bremen, NY – While the snow flurries continue to flow thru the North Country forecast, the business side of things at the Adirondack International Speedway have remained strong in anticipation for the 2007 season. Although many more sponsorship opportunities are readily available at the Speedway, one more void has been filled thanks to one of the areas leading Toyota dealers. “T.J. Toyota of Potsdam” has partnered up with the Speedway and will be the tracks sole sponsor for “Spirit of ’76 Weekend.”

            The weekend, highlighted with a large fireworks display as well as a 76-lap ASA Challenger Late Model event will take place on June 30^th with a start time of 6:30pm. “We’re really pleased to bring on TJ Toyota as another marketing partner to our growing list of helpful sponsors,” quoted Speedway Manager Billy Gibson from his office. The dealership, which is family owned is also the major sponsor of ASA Challenger Late Model campaigner Tommy Cloce of Canton (NY), whom will run for the 2007 title in the upcoming season.

            Located on Route 56 North in Potsdam, TJ Toyota carries a full line of Toyota trucks, cars, and vans. With a leading edge fully-certified service department as well as a complete stock of parts inventory, TJ Toyota’s goal remains complete customer satisfaction with their every experience.

            For more information on their dealership or to become a part of the “TJ Toyota of Potsdam” family, you can contact them anytime at (315) 265-3350 or on the web at www.mytjtoyota.com.

            Erected in 2001, the Adirondack International Speedway continues to direct “New York’s Premier Asphalt Racing” right in the scenic foothills of the Adirondack Mountains. Part of the ASA Member Track program since 2004, the A.I.S. prides themselves in hosting professional and safe stock car racing every Saturday night in historic Lewis County, NY. Their summer-time vision for six years running proves a “good thing for a great community.” For any questions you can contact Gibson at (315) 346-RACE or consult the Speedway website at www.adirondackspeedway.com.